Beaumont Communications provides a range of cost-effective professional writing and editing services.
The company was established with a single goal in mind - to help organisations grow their business and engage their teams by producing clear communications that cut through.
Principal writer Catherine Beaumont is a marketing communications specialist with experience in the finance, retail, real estate and environmental sectors. In a career spanning more than 20 years, she's worked for three of Australia's most well-known brands: Myer, IKEA and NAB.
Beaumont Communications has partnered with a network of talented writers, graphic artists, web designers and printing professionals to ensure we can offer a complete service, from initial brief through to the printed or published material.
I can act as project manager or work as part of a client’s existing creative team to provide the finished products on time, on budget and to the highest standards.
Seven handy hints for writing for the web
Write only one idea per paragraph
Web pages need to be concise and to-the-point. People don't read web pages; they scan them, so having short, information-rich paragraphs is better than long rambling ones.
Write short sentences
Sentences should be as concise as you can make them. Use only the words you need to get the essential information across.
Use lists instead of paragraphs
If you can, use lists instead of paragraphs. Lists are even easier to scan than short sentences.
Sub-headings make the text more scannable. Your readers will move to the section of the document that is most useful for them, and internal cues make it easier for them to do this.
Make your links part of the copy
Links are another way readers scan pages. They stand out from normal text, and provide visual cues as to what the page is about.
Proofread your work
Typos and spelling errors make you look unprofessional, will erode your brand and send people away from your site. Make sure you check your content for spelling, grammatical and formatting errors before you post it. Better yet, have an editor check it for you.
Review and update your web content regularly
Content must be reviewed regularly to ensure it remains topical. Out of date content gives the impression that a site has been abandoned because its owner has lost interest, plus it makes you look unprofessional. Decide who is going to be responsible for updating your content and set up a routine!